New design for punilabo pen cases
Images used in this project are sourced from the Lihit Lab. All copyrights and trademarks belong to Lihit Lab.
Punilabo is a popular line of animal-themed stationery products in Japan, celebrated for its playful designs and high-quality craftsmanship. For this project, my role was to propose adaptations that would make these products more appealing to international audiences while preserving their original charm.
Key Contributions:
• Market Research: Identified animal motifs and designs that resonate with overseas markets, focusing on culturally relevant and universally loved animals.
• Color Strategy: Suggested vibrant and bold color palettes to enhance the visual appeal for international consumers, aligning with global design trends.
• Design Integrity: Ensured that all adaptations respected the original design ethos of Punilabo, maintaining authenticity while tailoring the products to new markets.
• Market Research: Identified animal motifs and designs that resonate with overseas markets, focusing on culturally relevant and universally loved animals.
• Color Strategy: Suggested vibrant and bold color palettes to enhance the visual appeal for international consumers, aligning with global design trends.
• Design Integrity: Ensured that all adaptations respected the original design ethos of Punilabo, maintaining authenticity while tailoring the products to new markets.
This project highlights my ability to balance cultural sensitivity with market demands, demonstrating a keen eye for detail and a strategic approach to design adaptation.